{"product_id":"how-to-write-an-inspired-creative-brief-3rd-edition-a-creatives-advice-on-the-first-step-of-the-creative-process-paperback","title":"How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHoward Ibach\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 142\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483583344947,"sku":"9780578808758","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/a0dqbFRsblVPejBlbW42M2FjRUVLQT09.webp?v=1759762674","url":"https:\/\/www.vysn.com\/en-ca\/products\/how-to-write-an-inspired-creative-brief-3rd-edition-a-creatives-advice-on-the-first-step-of-the-creative-process-paperback","provider":"VYSN","version":"1.0","type":"link"}