{"product_id":"how-to-tango-with-a-tiger-a-marketers-guide-to-working-with-creative-communications-agencies-paperback","title":"How to Tango with a Tiger: a marketer's guide to working with creative communications agencies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSarah Ritchie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner of the Business: Marketing \u0026amp; Advertising category, 2020 International Book Awards.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBe the best client ever!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.\u003c\/p\u003e\u003cp\u003eIf you aim to build solid client\/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!\u003c\/p\u003e\u003cp\u003ePacked with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the 'what', the 'why', AND the 'how' to help you foster brilliant, effective and productive relationships with your creative communications agencies.\u003c\/p\u003e\u003cp\u003eLearn about the six key facets of working with agencies: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAGENCY LIFE: \u003c\/b\u003e All about AgencyLand - and how to navigate it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAGENCY LOVE: \u003c\/b\u003e All about interacting with your agencies and how to get the best results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eALL ABOUT YOU: \u003c\/b\u003e All about helping you to be the best client you can be - covering topics that affect you personally.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMISSION CONTROL: \u003c\/b\u003e All about the 'paperwork' - how to identify what needs to be done, and the best-practice ways of keeping it all under control.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNUTS \u0026amp; BOLTS: \u003c\/b\u003e All about the technical side - how to understand production requirements, and demystify industry jargon.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE FUN BITS: \u003c\/b\u003e All about the execution - how to work with your agencies to bring projects and campaigns to life.\u003c\/p\u003e\u003cp\u003eSarah Ritchie (founder of AM-Insider.com and author of award-winning 'How to Wrestle an Octopus') shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countri\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 582\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.18 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482286027059,"sku":"9780473483821","price":54.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/MUhnVWJmaHV0TlNEQjZtdkpLTFV5UT09.webp?v=1759737520","url":"https:\/\/www.vysn.com\/en-ca\/products\/how-to-tango-with-a-tiger-a-marketers-guide-to-working-with-creative-communications-agencies-paperback","provider":"VYSN","version":"1.0","type":"link"}