{"product_id":"how-to-get-the-most-out-of-trade-shows-paperback","title":"How to Get the Most Out of Trade Shows - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Miller\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eProper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, \u003ci\u003eHow to Get the Most Out of Trade Shows\u003c\/i\u003e includes expert advice on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSelecting the right trade shows to attend \u003c\/li\u003e\n\u003cli\u003eSetting show objectives \u003c\/li\u003e\n\u003cli\u003eDesigning effective booth displays \u003c\/li\u003e\n\u003cli\u003eAttracting prospects to your booth \u003c\/li\u003e\n\u003cli\u003eSelIing on the floor \u003c\/li\u003e\n\u003cli\u003eFollowing upon leads \u003c\/li\u003e\n\u003c\/ul\u003e Plus, this new edition offers powerful information on the importance of effective promotion both before and at the show, tips on how to develop promotions and where to get promotional ideas, and lots of examples of successful promotions conducted by a wide array of companies. You'll also find coverageof relationship buildingwith new clients and booth etiquette. \u003ci\u003eLet How to Get the Most Out of Trade Shows\u003c\/i\u003e teach you how to maximize your company's return on a trade show investment. Steve Miller has advised, consulted, and trained associations, trade show management companies, and corporations all over the world for nearly three decades. The principal of The Adventure of the Trade Shows, he offers his clients consulting services, seminars, and keynote speeches as well as educational products. He resides in Federal Way, Washington.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSteve Miller\u003c\/b\u003e is an international trade-show consultant and principal of The Adventure of Trade Shows.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 8.93 x 5.96 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 22, 2000\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478182195507,"sku":"9780658009396","price":31.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/L1dBM1pOZTV6azU3aXdJTG9RRzQzdz09.webp?v=1759636700","url":"https:\/\/www.vysn.com\/en-ca\/products\/how-to-get-the-most-out-of-trade-shows-paperback","provider":"VYSN","version":"1.0","type":"link"}