{"product_id":"how-to-attract-investors-a-personal-guide-to-understanding-their-mindset-and-requirements-hardcover","title":"How to Attract Investors: A Personal Guide to Understanding Their Mindset and Requirements - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eUffe Bundgaard-Jorgensen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInvestors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the 'engine, wheels, brakes, seats' being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Attract Investors\u003c\/strong\u003e takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn't be complete without the knowledge of the investor's mind. This is the book that unravels it, layer by layer.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUffe Bundgaard-J?rgensen\u003c\/strong\u003e has a 40-year career as an advisor on investment matters around the globe, including the World Bank and European Union. For 10 years he was CEO of a large Danish venture capital fund and has also served as a member of the board of numerous SMEs. Since 2000 he is CEO of InvestorNet-Gate2Growth, during which he has developed and conducted more than 150 'How to Attract Investors' and 'Horizon 2020 SME Instrument' master classes throughout Europe. \u003c\/p\u003e\u003cp\u003eThree co-authors from InvestorNet-Gate2Growth, all with an MSc degree from Copenhagen Business School, have provided direct and valuable contributions to the cases and the analysis: \u003cb\u003eRasmus Egvad\u003c\/b\u003e has many years of experience working with private investors and coaching companies on how to attract funding. \u003cb\u003eLouise Pierrel Mikkelsen\u003c\/b\u003e has many years experience in screening, selecting and developing business cases, also for EU-supported business cases. \u003cb\u003eCarmen Bianca Socaciu\u003c\/b\u003e has extensive experience in practical business coaching.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 390\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 09, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487150272819,"sku":"9789814745208","price":91.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/1GR10J9dbd9789814745208.webp?v=1759841635","url":"https:\/\/www.vysn.com\/en-ca\/products\/how-to-attract-investors-a-personal-guide-to-understanding-their-mindset-and-requirements-hardcover","provider":"VYSN","version":"1.0","type":"link"}