{"product_id":"hook-why-websites-fail-to-make-money-paperback","title":"Hook: Why Websites Fail to Make Money - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRachel McDermott\u003c\/b\u003e (Author), \u003cb\u003eAndrew McDermott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost websites will struggle (and fail) to make money.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eYour website is a digital lighthouse for your business. It's meant to attract and guide customers to you. Naturally, it impacts the success of your marketing efforts and dictates whether people will actually buy from you.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe problem? Most websites are getting it wrong.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIt's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eHook Why Websites fail to make money\u003c\/em\u003e, you'll learn: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy customers don't seem to care about your solution to their problems\u003c\/li\u003e \u003cli\u003eWhy they always seem to resist - even when they need your help\u003c\/li\u003e \u003cli\u003eHow to fascinate and attract the type of customers you want\u003c\/li\u003e \u003cli\u003eThe inevitable part of selling that gets worse when you avoid it\u003c\/li\u003e \u003cli\u003eWhy it's a struggle to \"seal the deal\" and close the sale\u003c\/li\u003e \u003cli\u003ePresentation conflicts that prevent customers from buying\u003c\/li\u003e \u003cli\u003eHow to move customers through the buying process naturally, without coercion or manipulation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAndrew McDermott\u003c\/strong\u003e is the co-founder and Marketing Director at WiseToWeb. He has extensive experience building brands, developing strategy and attracting customers. He's worked closely with CEOs, executives and startups as well as mom and pop organizations. He believes what you say is important, but how you say it - that's what sticks.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRachel McDermott\u003c\/strong\u003e is the Managing Director at WiseToWeb, a development and marketing company located in Milwaukee Wisconsin. She has a Bachelor's Degree in Communication Sciences and Disorders. She believes every interaction that takes place between people depends on the ability to communicate effectively.\u003c\/p\u003e \u003cp\u003eMost businesses communicate accidentally. The message they send isn't always the one customers hear. She shows businesses how to communicate so customers will listen.\u003c\/p\u003e \u003cp\u003eAndrew and Rachel live with their two sons in Sheboygan, Wisconsin.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.37 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 06, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478654972211,"sku":"9780990017226","price":36.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/aXlOQjJpZTBSYnlPdldpaitKeEtJZz09.webp?v=1759654646","url":"https:\/\/www.vysn.com\/en-ca\/products\/hook-why-websites-fail-to-make-money-paperback","provider":"VYSN","version":"1.0","type":"link"}