{"product_id":"hitchcock-a-la-carte-hardcover","title":"Hitchcock à la Carte - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJan Olsson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAlfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in \u003ci\u003eHitchcock à la Carte\u003c\/i\u003e, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series \u003ci\u003eAlfred Hitchcock Presents\u003c\/i\u003e (1955-1962) and the \u003ci\u003eThe Alfred Hitchcock Hour\u003c\/i\u003e (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food-such as a frozen leg of lamb-to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJan Olsson is Professor of Cinema Studies at Stockholm University. He is the coeditor of \u003ci\u003eTelevision after TV: Essays on a Medium in Transition\u003c\/i\u003e, also published by Duke University Press. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.74 x 9.12 x 6.74 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 03, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52711348896051,"sku":"9780822357902","price":173.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/KCF6pRTvAX9780822357902.webp?v=1763513973","url":"https:\/\/www.vysn.com\/en-ca\/products\/hitchcock-a-la-carte-hardcover","provider":"VYSN","version":"1.0","type":"link"}