{"product_id":"heart-over-hype-transforming-higher-ed-marketing-with-empathy-paperback","title":"Heart Over Hype: Transforming Higher Ed Marketing with Empathy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJaime Hunt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeart Over Hype: Transforming Higher Ed Marketing with Empathy\u003c\/strong\u003e is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better way to connect with audience-one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first-both in marketing and leadership-leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether you're rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause in the end, the most powerful messages aren't the ones that shout the loudest. They're the ones that make people feel seen.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 278\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 18, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487332266291,"sku":"9798992308433","price":31.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/OGLBe27fj49798992308433.webp?v=1782774484","url":"https:\/\/www.vysn.com\/en-ca\/products\/heart-over-hype-transforming-higher-ed-marketing-with-empathy-paperback","provider":"VYSN","version":"1.0","type":"link"}