{"product_id":"grow-the-core-how-to-focus-on-your-core-business-for-brand-success-hardcover","title":"Grow the Core: How to Focus on Your Core Business for Brand Success - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Taylor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGrow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.\u003cbr\u003e \u003cbr\u003e These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.\u003cbr\u003e \u003cbr\u003e The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGrow the Core\u003c\/i\u003e shows you how to grow by selling more of the stuff that made you famous and profitable, rather than relying only on stretching your brand into new markets. It provides powerful tools, techniques and tips on how to apply them to your business today.\u003c\/p\u003e \u003cp\u003eThe comprehensive programme covers four crucial key aspects of growing the core: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eWhy Grow the Core?\u003c\/b\u003e clearly defining the core of your brand, and making the case inside the business to focus talent and money on core growth, not just stretching into new markets\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGrow the Core principles\u003c\/b\u003e being distinctive through \"fresh consistency\", driving distribution and premiumising your brand\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGrow the Core workouts\u003c\/b\u003e six practical workouts covering product, design, communication, distribution, packaging and core range extension\u003c\/li\u003e \u003c\/ul\u003e \u003cb\u003eA workplan to Grow the Core: \u003c\/b\u003e getting started on implementing the principles and workouts in your own business\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eGrow the Core\u003c\/i\u003e\u003c\/b\u003e shows you how to grow by selling more of the stuff that made you famous and profitable, rather than relying only on stretching your brand into new markets. It provides powerful tools, techniques and tips on how to apply them to your business today. \u003c\/p\u003e\u003cp\u003eThe comprehensive programme covers four crucial key aspects of growing the core: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eWhy Grow the Core?: \u003c\/b\u003e clearly defining the core of your brand, and making the case inside the business to focus talent and money on core growth, not just stretching into new markets\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGrow the Core principles: \u003c\/b\u003e being distinctive through \"fresh consistency\", driving distribution and premiumising your brand\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGrow the Core workouts: \u003c\/b\u003e six practical workouts covering product, design, communication, distribution, packaging and core range extension\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eA workplan to Grow the Core: \u003c\/b\u003e getting started on implementing the principles and workouts in your own business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e'David Taylor again helps solve a crucial business issue: how to develop waves of brand building activity to grow your core.'\u003c\/i\u003e \u003cb\u003eClaus Kühlcke, Chairman of the Board, Akapol S.A.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'At last, a book on how to creatively grow your core business and brand; principles we've applied with great success on WD-40.'\u003c\/i\u003e \u003cb\u003eGarry Ridge, CEO, WD-40\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Once again, David Taylor has homed in on the essential success factors of great brand marketing to deliver a tangible, commercial return on investment.'\u003c\/i\u003e \u003cb\u003eApril Adams-Redmond, Chief Marketing Officer, Kerry Foods\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Taylor\u003c\/b\u003e is founder and Managing Partner of the brandgym, a network of senior brand coaches that help teams create a clear brand vision \u003ci\u003eand\u003c\/i\u003e the action plans to turn this into growth. Clients include Sainsbury's, LVMH, Unilever, T-Mobile and SAB Miller.\u003cbr\u003eDavid has been named one of the world's 50 leading marketing thinkers by the CIM. He is the author of four successful books on branding published by John Wiley: \u003ci\u003eThe Brand Gym\u003c\/i\u003e, \u003ci\u003eBrand Vision\u003c\/i\u003e, \u003ci\u003eBrand Stretch\u003c\/i\u003e and \u003ci\u003eNever Mind the Sizzle...Where's the Sausage?\u003c\/i\u003e were all number 1 on Amazon's branding books ranking. He also writes \u003ci\u003ebrandgymblog.com\u003c\/i\u003e, one of world's top 60 marketing blogs.\u003cbr\u003eDavid started his career in brand management with P\u0026amp;G before doing an MBA at INSEAD. He then started the Paris office of Added Value in 1993 and grew it to 50 people, leaving to create the brandgym in 2001, to spend more time on brand strategy, and less time bored in board meetings.\u003cbr\u003edavid@thebrandgym.com\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.2 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478773068083,"sku":"9781118484715","price":44.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/c0d2L2RQUVpqWTZORWpDa1ROdlpUdz09.webp?v=1759658364","url":"https:\/\/www.vysn.com\/en-ca\/products\/grow-the-core-how-to-focus-on-your-core-business-for-brand-success-hardcover","provider":"VYSN","version":"1.0","type":"link"}