{"product_id":"game-thinking-innovate-smarter-drive-deep-engagement-with-design-techniques-from-hit-games-paperback","title":"Game Thinking: Innovate smarter \u0026 drive deep engagement with design techniques from hit games - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRaph Koster\u003c\/b\u003e (Foreword by), \u003cb\u003eScott Kim\u003c\/b\u003e (Illustrator), \u003cb\u003eAmy Jo Kim\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow are market-leading products born?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuccessful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInstead, find the \"superfans\" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to \"play\" with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.\u003c\/p\u003e\u003cstrong\u003eGame Thinking supercharges your progress\u003c\/strong\u003e\u003cp\u003eThat's where \u003cem\u003eGame Thinking\u003c\/em\u003e comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop \"impossible to put down\" products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDuring her time working on genre-defining games like \u003cem\u003eThe Sims\u003c\/em\u003e, \u003cem\u003eRock Band\u003c\/em\u003e, and \u003cem\u003eUltima Online\u003c\/em\u003e, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.\u003c\/p\u003e\u003cstrong\u003eBuild successful products like a (game) master\u003c\/strong\u003e\u003cp\u003eBuilding on the principles of lean\/agile design and design thinking, \u003cem\u003eGame Thinking\u003c\/em\u003e covers five powerful strategies you can use to create your next hit product: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003eAccelerate innovation by testing your highest risk assumptions first\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse insights from superfans to build a product that fits how people really behave\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eKeep customers engaged with a coherent and compelling customer journey\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eImprove your product concept by rapidly testing and tuning the core experience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePlot your development path with the Game Thinking roadmap\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cem\u003eGet your hands on Game Thinking, and start innovating smarter today.\u003c\/em\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 214\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 25, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52501878276403,"sku":"9780999788547","price":60.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/VWhrRG9vUmhMWVNCZC90dlVxTk1YZz09.webp?v=1760147637","url":"https:\/\/www.vysn.com\/en-ca\/products\/game-thinking-innovate-smarter-drive-deep-engagement-with-design-techniques-from-hit-games-paperback","provider":"VYSN","version":"1.0","type":"link"}