{"product_id":"from-dental-floss-to-guitar-strings-successful-grassroots-product-launches-paperback","title":"From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Jr. Spencer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFROM DENTAL FLOSS TO GUITAR STRINGS\u003c\/p\u003e\u003cp\u003eSUCCESSFUL GRASSROOTS PRODUCT LAUNCHES\u003c\/p\u003e\u003cp\u003ePart 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.\u003c\/p\u003e\u003cp\u003ePart 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53125518229811,"sku":"9781647197063","price":37.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/XfAVuQRmhK9781647197063.webp?v=1773255789","url":"https:\/\/www.vysn.com\/en-ca\/products\/from-dental-floss-to-guitar-strings-successful-grassroots-product-launches-paperback","provider":"VYSN","version":"1.0","type":"link"}