Fashion Marketing and Communications: Theory and Practice Across the Fashion IndustryFashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
BooksCloudSKU: 9781032582320

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Paperback

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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry - Paperback
$92.84
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by Olga Mitterfellner (Author)

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Author Biography

Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.

Number of Pages: 324
Dimensions: 0.71 x 9.21 x 6.14 IN
Illustrated: Yes
Publication Date: December 11, 2024
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