{"product_id":"faith-based-marketing-the-guide-to-reaching-140-million-christian-customers-hardcover","title":"Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBob Hutchins\u003c\/b\u003e (Author), \u003cb\u003eGreg Stielstra\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eMost businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and \"hot buttons\". Yet the size of the opportunity is enormous. \u003ci\u003eFaith-Based Marketing\u003c\/i\u003e provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eIt's the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America's 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you're going to need some help. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFaith-Based Marketing\u003c\/i\u003e provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work.\u003c\/p\u003e \u003cp\u003eIn many ways, Christians are no different from other consumers--they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same prod-ucts as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFaith-Based Marketing\u003c\/i\u003e presents a bounty of other important insights as well--common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn't work when dealing with pastors and other church leaders. You'll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources--in the book and online--that tell you who's who in the Christian community and how to reach them.\u003c\/p\u003e \u003cp\u003eThough increasing your sales is the ultimate goal, this book isn't just about selling more of your stuff to Christians. \u003ci\u003eFaith-Based Marketing\u003c\/i\u003e reveals that when you market your products the right way, you won't just make more money but also meet the needs of Christian consumers in ways that respect their beliefs and improve their lives--a blessing for us all.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIncludes free 90-day subscription to FaithBasedMarketing.com--a $29.99 value \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America's 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you're going to need some help. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFaith-Based Marketing\u003c\/i\u003e provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work. \u003c\/p\u003e\u003cp\u003e In many ways, Christians are no different from other consumers--they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same products as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFaith-Based Marketing\u003c\/i\u003e presents a bounty of other important insights as well--common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn't work when dealing with pastors and other church leaders. You'll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources--in the book and online--that tell you who's who in the Christian community and how to reach them. \u003c\/p\u003e\u003cp\u003e Though increasing your sales is the ultimate goal, this book isn't just about selling more of your stuff to Christians. \u003ci\u003eFaith-Based Marketing\u003c\/i\u003e reveals that when you market your products the right way, you won't just make more money but also meet the needs of Christian consumers in ways that respect their beliefs and improve their lives--a blessing for us all.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBOB HUTCHINS\u003c\/b\u003e runs Buzzplant, an Internet marketing agency that targets the faith and family market. He was instrumental in online marketing campaigns for the Christian hit movies \u003ci\u003eThe Passion of the Christ\u003c\/i\u003e and \u003ci\u003eThe Chronicles of Narnia.\u003c\/i\u003e Learn more at www.buzzplant.com. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eGREG STIELSTRA\u003c\/b\u003e is the author of \u003ci\u003ePyroMarketing\u003c\/i\u003e and was a marketing executive at the world's two largest Christian publishers, Thomas Nelson and Zondervan. At Zondervan, Stielstra was marketing director for Rick Warren's \u003ci\u003eThe Purpose-Driven Life, \u003c\/i\u003e the fastest selling hardcover in American history. Learn more at www.pyromarketing.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52484295295283,"sku":"9780470422106","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/1UlPlptgBI9780470422106.webp?v=1759787794","url":"https:\/\/www.vysn.com\/en-ca\/products\/faith-based-marketing-the-guide-to-reaching-140-million-christian-customers-hardcover","provider":"VYSN","version":"1.0","type":"link"}