{"product_id":"event-marketing-in-the-context-of-higher-education-marketing-and-digital-environments-paperback","title":"Event Marketing in the Context of Higher Education Marketing and Digital Environments - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFlorian Neus\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvent marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.\u003c\/p\u003e​\u003cb\u003eAbout the Author: \u003c\/b\u003e\u003cp\u003e\u003cb\u003eFlorian Neus\u003c\/b\u003e works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eEvent marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.\u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEvents as a Customer Touchpoint in Student Life\u003c\/li\u003e\n\u003cli\u003eEvent Portfolios of Higher Education Institutions\u003c\/li\u003e\n\u003cli\u003eDifferences and Similarities in Motivation for Offline and Online eSports-Event Consumption\u003c\/li\u003e\n\u003cli\u003eInteraction in Social Live Streaming Services\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eScientists and students in the field of marketing\u003c\/li\u003e\n\u003cli\u003ePractitioners in the same field\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cb\u003eFlorian Neus \u003c\/b\u003eworks as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFlorian Neus\u003c\/b\u003e works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 156\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 26, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487132348723,"sku":"9783658292614","price":168.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/rG1ZQUkIqg9783658292614.webp?v=1759841576","url":"https:\/\/www.vysn.com\/en-ca\/products\/event-marketing-in-the-context-of-higher-education-marketing-and-digital-environments-paperback","provider":"VYSN","version":"1.0","type":"link"}