{"product_id":"drag-as-marketplace-contemporary-cultures-identities-and-business-paperback","title":"Drag as Marketplace: Contemporary Cultures, Identities and Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMikko Laamanen\u003c\/b\u003e (Editor), \u003cb\u003eMario Campana\u003c\/b\u003e (Editor), \u003cb\u003eMaria Rita Micheli\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\u003cp\u003e Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\u003cp\u003e Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 226\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53799660192051,"sku":"9781529237450","price":78.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/RVv7yeW2Wb9781529237450.webp?v=1785963258","url":"https:\/\/www.vysn.com\/en-ca\/products\/drag-as-marketplace-contemporary-cultures-identities-and-business-paperback","provider":"VYSN","version":"1.0","type":"link"}