{"product_id":"deviate-the-science-of-seeing-differently-hardcover","title":"Deviate: The Science of Seeing Differently - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBeau Lotto\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBeau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. \u003cp\u003e\u003c\/p\u003e In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't  Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, \u003ci\u003eDeviate\u003c\/i\u003e will revolutionize the way you see yourself, others and the world. \u003cp\u003e\u003c\/p\u003e With this new understanding of how the brain functions, \u003ci\u003eDeviate\u003c\/i\u003e is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBeau Lotto\u003c\/b\u003e is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In 2001, Beau founded the Lab of Misfits,  a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.Â\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.2 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52477974020403,"sku":"9780316300193","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/emE0YWlqYm5zWmNPajJhaHVsd1c4Zz09.webp?v=1759625876","url":"https:\/\/www.vysn.com\/en-ca\/products\/deviate-the-science-of-seeing-differently-hardcover","provider":"VYSN","version":"1.0","type":"link"}