{"product_id":"developing-your-marketing-mindset-real-world-lessons-from-hospitality-paperback","title":"Developing Your Marketing Mindset: Real-World Lessons from Hospitality - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLeora Lanz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou should have a marketing mindset. Everyone should.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDeveloping Your Marketing Mindset: Real-World Lessons from Hospitality\u003c\/em\u003e\u003c\/strong\u003e invites readers to see marketing not as pushing products, but as creating meaningful connections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by award-winning hospitality marketing strategist and Boston University professor Leora Halpern Lanz, this book draws on decades of industry and classroom experience to share real-world lessons for anyone-leaders, entrepreneurs, employees, students-who wants to think more strategically and act more purposefully, whether or not \"marketing\" is in their title.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough compelling examples and mini case studies, Leora shows how the principles of hospitality-anticipating needs, personalizing experiences, and building community-can elevate brands, inspire teams, and deepen loyalty. Readers gain tools to communicate with empathy, embed wellness, sustainability, and community into their work, and turn business goals into lasting human connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA free bonus chapter, \u003cstrong\u003e\u003cem\u003eMarketing with Meaning, \u003c\/em\u003e\u003c\/strong\u003e available at leoralanz.com, demonstrates how conscious marketing drives profit and trust in any industry. This is marketing with intention-and with hospitality at its heart.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerfect for communicators, marketers, hospitality professionals, and service-driven leaders-anyone who believes there's more to marketing than just metrics. Everyone should have a marketing mindset.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis future classic belongs on the same shelf as \u003cstrong\u003e\u003cem\u003eSetting the Table\u003c\/em\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003cem\u003eUnreasonable Hospitality.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 358\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8 x 5.25 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 07, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488550449459,"sku":"9798890793409","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/9rdqQgvwbB9798890793409.webp?v=1759881233","url":"https:\/\/www.vysn.com\/en-ca\/products\/developing-your-marketing-mindset-real-world-lessons-from-hospitality-paperback","provider":"VYSN","version":"1.0","type":"link"}