{"product_id":"designing-for-performance-weighing-aesthetics-and-speed-paperback-1","title":"Designing for Performance: Weighing Aesthetics and Speed - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLara Callender Hogan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical. \u003c\/p\u003e\u003cp\u003e To get started, all you need are basic HTML and CSS skills and Photoshop experience. \u003c\/p\u003e\u003cp\u003e Topics include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe impact of page load time on your site, brand, and users \u003c\/li\u003e\n\u003cli\u003ePage speed basics: how browsers retrieve and render content \u003c\/li\u003e\n\u003cli\u003eBest practices for optimizing and loading images \u003c\/li\u003e\n\u003cli\u003eHow to clean up HTML and CSS, and optimize web fonts \u003c\/li\u003e\n\u003cli\u003eMobile-first design with performance goals by breakpoint \u003c\/li\u003e\n\u003cli\u003eUsing tools to measure performance as your site evolves \u003c\/li\u003e\n\u003cli\u003eMethods for shaping an organization's performance culture \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLara Callender Hogan is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. She champions performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 179\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9.4 x 5.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 13, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52692843659571,"sku":"9781491902516","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/X50R_LBP439781491902516_92fb3b75-400a-41c3-b647-5857f4a9db51.webp?v=1763031023","url":"https:\/\/www.vysn.com\/en-ca\/products\/designing-for-performance-weighing-aesthetics-and-speed-paperback-1","provider":"VYSN","version":"1.0","type":"link"}