{"product_id":"design-thinking-for-food-and-beverage-innovation-paperback","title":"Design Thinking for Food and Beverage Innovation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlex Nielsen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCombining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic 'Design Thinking' inspired methodology into F\u0026amp;B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlex Toft Nielsen (Food Architect, PBA in Education, \u003c\/b\u003e\u003cb\u003eCertified \u003c\/b\u003e\u003cb\u003eChef\u003c\/b\u003e\u003cb\u003e)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAlex's career journey is anything but conventional!\u003c\/p\u003e\u003cp\u003eAlex started out his career with a passion for food and was a certified chef already at the age of 20.\u003c\/p\u003e\u003cp\u003eWith the mindset of an anthropologist he has worked with teaching and learning about food in places like Kathmandu, Nepal; Kerala, India and Sulawesi, Indonesia.\u003c\/p\u003e\u003cp\u003eSince 2008, Alex has been deeply involved in innovation, working across both B2B and B2C in the food \u0026amp; beverage industry.\u003c\/p\u003e\u003cp\u003eHis expertise spans over a decade of product development and food technology, including roles at major ingredient companies like \u003cb\u003eD\u003c\/b\u003e\u003cb\u003eö\u003c\/b\u003e\u003cb\u003ehler\u003c\/b\u003e \u003cb\u003eGmbH\u003c\/b\u003e in Germany.\u003c\/p\u003e\u003cp\u003eHe also brings commercial experience as an Innovation Manager for Urtekram and Kung Markatta, two leading organic food brands in Denmark and Sweden, under the \u003cb\u003eMidsona Group\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eThroughout his career, Alex has contributed to numerous product launches across various markets and has navigated the challenges of unrealized projects. Valuable hands-on lessons in the innovation process.\u003c\/p\u003e\u003cp\u003eIn addition, he is the founder of the spice company: \u003cb\u003eAroma Spices\u003c\/b\u003e (founded in 2007 and sold in 2017), especially known for: World's best curry powder project and the award winning product: CP44 Curry Powder. \u003c\/p\u003e\u003cp\u003eSince completing the Food Architect program at IBC (International Business College, Denmark) in 2011, Alex has been a dedicated practitioner of design thinking methodologies, bringing these principles to life through his work in innovation.\u003c\/p\u003e\u003cp\u003eSince 2020, he has worked as a product designer, shaping and implementing the design thinking methodology at a global Food \u0026amp; Beverage FMCG company.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":54053481840947,"sku":"9781041024620","price":186.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/shTxWjOMg89781041024620.webp?v=1789019987","url":"https:\/\/www.vysn.com\/en-ca\/products\/design-thinking-for-food-and-beverage-innovation-paperback","provider":"VYSN","version":"1.0","type":"link"}