{"product_id":"demystifying-marketing-a-guide-to-the-fundamentals-for-engineers-paperback","title":"Demystifying Marketing: A Guide to the Fundamentals for Engineers - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePatrick Forsyth\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing is a big topic. It is complex, vital - and yet too often misunderstood.\u003c\/p\u003e \u003cp\u003eEvery organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit.\u003c\/p\u003e \u003cp\u003eDesigned to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat marketing is\u003c\/li\u003e \u003cli\u003eHow marketing works\u003c\/li\u003e \u003cli\u003eHow it affects the organisation - and the individuals in it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDemystifying Marketing\u003c\/i\u003e is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53085735780659,"sku":"9780863418068","price":120.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/PYGQrjAXyr9780863418068.webp?v=1772046465","url":"https:\/\/www.vysn.com\/en-ca\/products\/demystifying-marketing-a-guide-to-the-fundamentals-for-engineers-paperback","provider":"VYSN","version":"1.0","type":"link"}