{"product_id":"data-driven-management-a-primer-for-modern-corporate-decision-making-paperback","title":"Data-driven Management: A primer for modern corporate decision making - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJulián Garritz\u003c\/b\u003e (Author), \u003cb\u003eUwe Seebacher\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eessentials\u003c\/i\u003e is a series of books specially designed for readers who want to gain an overview of a topic in a short time. These books contain the essence of what is considered \"state of the art\" in the current professional discussion and in practice. essentials inform quick, straightforward and easy to understand. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eData-driven management (DDM)\u003c\/b\u003e is on everyone's lips. New technologies offer unimagined opportunities if they are used with concept and competence. The buzzwords are Big Data, Blockchain, Artificial Intelligence (AI), Machine Learning or Predictive Marketing. But according to a recent study by \u003cb\u003eFujitsu\u003c\/b\u003e, just 5% of all companies today can be considered \"data-driven,\" meaning that \u003cb\u003e95% of all organizations are flying blind on data\u003c\/b\u003e. This represents a huge risk for all stakeholders. Moreover, in this context, many managers believe that simply buying an AI-IT solution will solve this data blindness problem, which is a huge fallacy. Because just like children in elementary school who first learn mental arithmetic and only then reach for the calculator, managers must first master and learn the basic concepts and competencies of data-driven management in order to be able to apply and use these new technologies in a meaningful and valid way. \u003cp\u003e\u003c\/p\u003eThis book briefly and concisely describes the \u003cb\u003epath to data-driven management\u003c\/b\u003e based on the authors' tried-and-tested process model. Without prior knowledge, you get a comprehensive insight into the subject matter with many relevant concepts and tips. The most important terms in the environment of data-driven management are explained. The process model shows and describes the individual steps simply and understandably for everyone, in order to quickly and effectively implement a stringent data-driven management without external experts and investments. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat you can find in this essential: \u003c\/b\u003e\u003cbr\u003e- An introduction to the current situation and the importance of data-driven management (DDM)\u003cbr\u003e- Various short definitions of relevant terms in the context of DDM\u003cbr\u003e- A tool for status analysis on DDM in an organization\u003cbr\u003e- A process model for the development or optimization of an already existing system to DDM\u003cbr\u003e- The Quick Check for the self-assessment to determine the own DDM-Readiness\u003cbr\u003e- Brief presentation of various templates and tools that have been tested and are relevant \u003cbr\u003e- An outlook on the further development of DDM\u003cbr\u003e- Many further links to articles and sources to deepen the content in this \u003ci\u003eessential\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the authors: \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eProf. h.c. Dr. Uwe Seebacher (MBA)\u003c\/b\u003e, who holds a doctorate in economics and business administration, has more than 25 years of experience as a consultant, manager but also entrepreneur in the media, production and service industries with international success-es in strategic and operational marketing and communications as well as in process optimization, digitalization, human resources management and organizational development. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eJulian Garritz\u003c\/b\u003e has a degree in History from the National Autonomous University of Mexico. He is Founder and CEO of Garritz International, a digital agency and consulting firm with presence in Latin America, the United States and Europe. Leading the group's strategy from Frankfurt, Germany, he has successfully developed an international network that serves clients in different segments, including financial services, entertainment, health and industrial businesses. \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 70\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.14 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 19, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53429858926899,"sku":"9798740727141","price":27.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/blgr-_61Lh9798740727141.webp?v=1780647042","url":"https:\/\/www.vysn.com\/en-ca\/products\/data-driven-management-a-primer-for-modern-corporate-decision-making-paperback","provider":"VYSN","version":"1.0","type":"link"}