{"product_id":"customer-acquisition-strategies-modern-lessons-from-ancient-romes-greatest-entrepreneurs-paperback","title":"Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert C. Lerner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCustomers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four of the most successful entrepreneurs of ancient Rome: -Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ. -Eumachia played a significant role in ancient Pompeii's woolen trade. -Scaurus controlled nearly 30% of the Pompeian fish sauce market using innovative techniques to communicate the quality of his products to potential customers. -Atticus' successful banking activities, spanning decades of turmoil, uniquely demonstrate the importance of establishing strong client relationships. Based upon the marketing and promotional techniques of these four ancient entrepreneurs, this book provides powerful lessons in customer acquisition that survive the passage of time and apply across today's broad spectrum of digital communication techniques.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 260\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53212322332979,"sku":"9781554891757","price":47.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/JfhJFmnWvL9781554891757.webp?v=1775719064","url":"https:\/\/www.vysn.com\/en-ca\/products\/customer-acquisition-strategies-modern-lessons-from-ancient-romes-greatest-entrepreneurs-paperback","provider":"VYSN","version":"1.0","type":"link"}