{"product_id":"crm-systems-in-industrial-companies-intra-and-inter-organizational-effects-paperback","title":"Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eA. Perna\u003c\/b\u003e (Author), \u003cb\u003eE. Baraldi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eCRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAndrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences, Uppsala University, Sweden, and at the Department of Management, Polytechnic University of Marche, Italy. His research interests include CRM, new business formation, and innovation in B2B markets. He has published in the\u003cem\u003e Journal of Business Research\u003c\/em\u003e \u003cem\u003eand Industrial Marketing Management.\u003c\/em\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEnrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences, Uppsala University, Sweden. His research interests include industrial networks, innovation management, business strategies, science and technology sciences, and academic entrepreneurship. He has published in the \u003cem\u003eCalifornia Management Review\u003c\/em\u003e, \u003cem\u003eJournal of Business Research\u003c\/em\u003e, \u003cem\u003eIndustrial Marketing Management, Technovation and Management Decision\u003c\/em\u003e.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 249\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 28, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52987740455219,"sku":"9781349463176","price":185.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/CocPVsHOJ9781349463176.webp?v=1769068731","url":"https:\/\/www.vysn.com\/en-ca\/products\/crm-systems-in-industrial-companies-intra-and-inter-organizational-effects-paperback","provider":"VYSN","version":"1.0","type":"link"}