{"product_id":"crisis-in-a-tweet-the-rise-of-the-social-media-crisis-paperback","title":"Crisis in a Tweet: The Rise of the Social Media Crisis - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDuncan Koerber\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCrisis in a Tweet\u003c\/em\u003e explores the alarming reality that a single social media post can unleash severe consequences for individuals and organizations alike. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eUnlike traditional emergencies caused by natural disasters or product failures, social media upheaval originates in the digital realm but leads to real world consequences - job losses, reputational harm, and public shame - disproportionate to the original act. This book provides a comprehensive analysis of how social media platforms serve not just as communication tools but as environments for the emergence of crises. Drawing on case studies from platforms like X, Facebook, and YouTube, this book outlines a fundamental shift in media ecology, where everyday digital interactions become amplified into firestorms. It investigates key drivers of this trend, including the democratization of crisis creation, the amplified effects of online mobs, and the rise of partisan communities weaponizing outrage.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFrom the unearthing of old posts to viral hashtag movements fueling global reputational attacks, this book explains how digital crises differ from traditional ones and why society assigns them outsized significance. Rather than advocating for more regulation and prevention, \u003cem\u003eCrisis in a Tweet\u003c\/em\u003e calls for a cultural shift in how we perceive and respond to online controversies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDuncan Koerber\u003c\/b\u003e is an associate professor of business communication in the Communication, Popular Culture, and Film Department at Brock University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 10, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53402160136499,"sku":"9781487524302","price":55.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/b5SLAA0Z_R9781487524302.webp?v=1779871960","url":"https:\/\/www.vysn.com\/en-ca\/products\/crisis-in-a-tweet-the-rise-of-the-social-media-crisis-paperback","provider":"VYSN","version":"1.0","type":"link"}