{"product_id":"creative-cost-benefits-reinvention-how-to-reverse-commoditization-hell-in-the-age-of-customer-capitalism-paperback","title":"Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eC. Dussart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eCHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of \u003ci\u003eDécisions Marketing.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 19, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52987696316723,"sku":"9781349289714","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/KbN9YwMruv9781349289714.webp?v=1769068561","url":"https:\/\/www.vysn.com\/en-ca\/products\/creative-cost-benefits-reinvention-how-to-reverse-commoditization-hell-in-the-age-of-customer-capitalism-paperback","provider":"VYSN","version":"1.0","type":"link"}