{"product_id":"creative-change-why-we-resist-it-how-we-can-embrace-it-paperback","title":"Creative Change: Why We Resist It . . . How We Can Embrace It - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJennifer Mueller\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book completely changed the way I think about creative innovation . . . A must-read.\" -- \u003cstrong\u003eCal Newport\u003c\/strong\u003e, best-selling author of \u003cem\u003eDeep Work\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e \"If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller's smart new book unravels this puzzle.\" - \u003cstrong\u003eDaniel H. Pink, \u003c\/strong\u003ebest-selling author of \u003cem\u003eDrive\u003c\/em\u003e and \u003cem\u003eA Whole New Mind\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.\u003cbr\u003e Mueller's research reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? \u003cem\u003eCreative Change\u003c\/em\u003e combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.\u003cbr\u003e \u003cbr\u003e \"Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.\" -- \u003cstrong\u003e\u003cem\u003eLibrary Journal\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eProfessor JENNIFER MUELLER holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her viral paper \"The Bias Against Creativity\" won attention from over one hundred media outlets. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8 x 5.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479189942579,"sku":"9781328745668","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ZTNranpyOWtNc1g1Q3gyZnRDeDF3dz09.webp?v=1759676306","url":"https:\/\/www.vysn.com\/en-ca\/products\/creative-change-why-we-resist-it-how-we-can-embrace-it-paperback","provider":"VYSN","version":"1.0","type":"link"}