{"product_id":"corporate-cancel-culture-and-brand-boycotts-the-dark-side-of-social-media-for-brands-paperback","title":"Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAngeline Close Scheinbaum\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term \"corporate cancel culture\" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAngeline Close Scheinbaum \u003c\/strong\u003e(PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e-commerce\/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co-author or editor of \u003ci\u003eAdvertising \u0026amp; Integrated Brand Promotion\u003c\/i\u003e, \u003ci\u003eConsumer Behavior Knowledge for Effective Sports and Event Marketing\u003c\/i\u003e, \u003ci\u003eOnline Consumer Behavior: Theory and Research in Advertising, Social Media, and E-Tail\u003c\/i\u003e, \u003ci\u003eThe Dark Side of Social Media: A Consumer Psychology Perspective\u003c\/i\u003e, and \u003ci\u003eThe Darker Side of Social Media: Consumer Psychology and Mental Health\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487331217715,"sku":"9781032670492","price":115.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/QEoNqZJJZp9781032670492.webp?v=1782770062","url":"https:\/\/www.vysn.com\/en-ca\/products\/corporate-cancel-culture-and-brand-boycotts-the-dark-side-of-social-media-for-brands-paperback","provider":"VYSN","version":"1.0","type":"link"}