{"product_id":"consumer-behavior-women-and-shopping-paperback","title":"Consumer Behavior: Women and Shopping - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePatricia Huddleston\u003c\/b\u003e (Author), \u003cb\u003eStella Minahan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWomen and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why.\u003c\/b\u003e It's important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.\u003c\/p\u003e\u003cp\u003eThis book details facts that could help any retailer or product manager including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewomen control over $20 trillion in consumer spending;\u003c\/li\u003e\n\u003cli\u003ethey are better educated;\u003c\/li\u003e\n\u003cli\u003ethey have more financial power;\u003c\/li\u003e\n\u003cli\u003ethey have greater decision making abilities;\u003c\/li\u003e\n\u003cli\u003eand they have more mobility than any previous generation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eConsumer Behavior: Women and Shopping\u003c\/i\u003e provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. \u003cb\u003eRetailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 142\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 20, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53212397338931,"sku":"9781606491676","price":30.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/xYHYFWTlAk9781606491676.webp?v=1775682926","url":"https:\/\/www.vysn.com\/en-ca\/products\/consumer-behavior-women-and-shopping-paperback","provider":"VYSN","version":"1.0","type":"link"}