BooksCloudSKU: 9781498579728
Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
$177.10
/
Shipping calculated at checkout.
In stock (47)
$177.10
Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
$177.10
/
Celebrity and the American Political Process: Integrated Marketing Communication - Hardcover
$177.10
/
Still deciding?
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
Security
Related categories
High-Quality MaterialsMade with premium materials for long-lasting use.
Easy to UseSimple design for quick setup and convenience.
Versatile & Multi-PurposePerfect for home, office, or on-the-go.
Satisfaction GuaranteeLove it or return it for a full refund.
by Jennifer Brubaker (Author)
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Author Biography
Jennifer Brubaker is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.
Number of Pages: 138
Dimensions: 0.38 x 9 x 6 IN
Illustrated: Yes
Publication Date: November 10, 2020
Free shipping on all U.S. orders
Easy returns and exchanges
30 day money back guarantee
