{"product_id":"buzzmarketing-get-people-to-talk-about-your-stuff-paperback","title":"Buzzmarketing: Get People to Talk about Your Stuff - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Hughes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. \u003cp\u003e\u003c\/p\u003e Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMark Hughes is currently the CEO of the consulting firm \u003cb\u003eBuzzmarketing\u003c\/b\u003e and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.67 x 8.4 x 5.53 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487663812915,"sku":"9781591842132","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/yfDQxi3WLA9781591842132.webp?v=1759852328","url":"https:\/\/www.vysn.com\/en-ca\/products\/buzzmarketing-get-people-to-talk-about-your-stuff-paperback","provider":"VYSN","version":"1.0","type":"link"}