{"product_id":"business-acumen-for-strategic-communicators-the-workbook-paperback","title":"Business Acumen for Strategic Communicators: The Workbook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatthew W. Ragas\u003c\/b\u003e (Author), \u003cb\u003eRon Culp\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBusiness Acumen for Strategic Communicators: The Workbook\u003c\/em\u003e provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises.\u003c\/p\u003e \u003cp\u003eDrawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMatthew W. Ragas\u003c\/strong\u003e, Ph.D. is Professor, College of Communication, DePaul University, USA. An award-winning teacher, researcher and adviser, he was the founding director of the DePaul Master's in Professional Communication program and served as the academic director of the Master's in Public Relations and Advertising program during which it was named the \u003cem\u003ePRWeek Awards\u003c\/em\u003e PR Education Program of the Year.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRon Culp \u003c\/strong\u003eis Professional-in-Residence, College of Communication, DePaul University, USA. Before joining DePaul, he served as a managing director and partner at global public relations firms Ketchum and Sard Verbinnen (now FGS Global). Earlier in his career, Ron held senior communications positions at four Fortune 500 corporations. He has received numerous professional awards, including the Gold Anvil for lifetime achievement from the Public Relations Society of America.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 10, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488548843827,"sku":"9781837970858","price":58.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/dOXhrPIVlw9781837970858.webp?v=1759881226","url":"https:\/\/www.vysn.com\/en-ca\/products\/business-acumen-for-strategic-communicators-the-workbook-paperback","provider":"VYSN","version":"1.0","type":"link"}