{"product_id":"building-brand-value-the-playboy-way-paperback","title":"Building Brand Value the Playboy Way - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eS. Gunelius\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSusan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eSUSAN GUNELIUS is President\u0026amp; CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT\u0026amp;T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52987721253171,"sku":"9781349367559","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/o1teXzYvP39781349367559.webp?v=1769068659","url":"https:\/\/www.vysn.com\/en-ca\/products\/building-brand-value-the-playboy-way-paperback","provider":"VYSN","version":"1.0","type":"link"}