{"product_id":"building-better-brands-essential-marketing-strategies-for-the-construction-industry-hardcover","title":"Building Better Brands: Essential Marketing Strategies for the Construction Industry - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eElton Mayfield\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEver wish you could renovate your marketing strategy? Now you can. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the construction industry, reputation is everything. Whether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer--it just doesn't work. \u003cp\u003e\u003c\/p\u003eIn Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. \u003cp\u003e\u003c\/p\u003eWith his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: \u003cp\u003e\u003c\/p\u003e- Survey: What do people say about you? What do you want them to say about you?\u003cbr\u003e - Blueprint: What do you need to have in place to deliver the brand you want?\u003cbr\u003e - Build: How do you deliver the brand you promised and keep it up to code? \u003cp\u003e\u003c\/p\u003eWith simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDoes your brand need some TLC? Or a complete renovation?\u003c\/p\u003e\u003cp\u003eIn the construction industry, reputation is everything.\u003c\/p\u003e\u003cp\u003eWhether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer--it just doesn't work.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBuilding Better Brands\u003c\/em\u003e, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands, he understands the challenges of marketing within the construction industry. More importantly, he knows how to help you overcome those challenges.\u003c\/p\u003e\u003cp\u003eWith simple, down-to-earth concepts and practical examples, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eELTON MAYFIELD\u003c\/b\u003e was born into a DIY, construction family where he was taught to take pride in what you can build for others. With this legacy, he cofounded ER Marketing in 2001 where he still serves as president. With a special emphasis on the construction industry for over twenty years, Elton and his team have helped businesses transform their brands and revitalize their B2B marketing and operational tactics. When he's not helping clients build brands, he can be found speaking at events, traveling with his family, and cheering on the Kansas City Chiefs and Royals.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.87 x 9.06 x 5.91 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53345659453747,"sku":"9781642259322","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/pQTPwhvdAv9781642259322.webp?v=1778752312","url":"https:\/\/www.vysn.com\/en-ca\/products\/building-better-brands-essential-marketing-strategies-for-the-construction-industry-hardcover","provider":"VYSN","version":"1.0","type":"link"}