{"product_id":"beyond-the-scoreboard-the-ultimate-guide-to-sports-event-presentation-hardcover","title":"Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDon Costante\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"If you're looking to work in or understand the business of sports entertainment, this book should be required reading.\" --Jim Steeg, former senior vice president for special events, NFL; inaugural member of the Special Events Hall of Fame\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom a longtime NBA and MLB professional sports event director--the ultimate insider guide to creating an event presentation that delivers excitement, engagement, and memorable moments for fans, sponsors, and participants.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's entertainment-driven world, fans, sponsors, and participants expect more than just a game--they want an immersive experience that begins the moment they arrive at the venue and lingers long after the final buzzer.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile enhancements like cutting-edge graphics and other digital assets, control room equipment, or facility upgrades like Wi-Fi, expanded concourses, or new food and beverage options can undoubtedly improve the fan experience, it's the strategic execution and seamless integration of all elements that truly elevate an event.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on more than thirty years of experience directing iconic events from the NBA Finals to the World Series and global sports brands, event presentation expert Don Costante takes readers beyond the scoreboard to provide an in-depth look at each key element of gameday operations--including proper communication, entertainment resources, music, digital production, promotions, and staffing.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBeyond the Scoreboard\u003c\/em\u003e is the ultimate guide for anyone involved in event presentation, offering a comprehensive approach to building fan excitement, driving engagement, and creating lasting memories that include: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003col\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eDetailed strategies and tactics for engaging fans, energizing players, and satisfying sponsors through creative and coordinated event elements.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eReal-world insights from the professional sports industry to help you elevate your event presentations, delivering a polished and professional experience at any level.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cli\u003e \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eTools and templates to customize for your organization, covering everything from building fan engagement to maximizing sponsorship value.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're running a high school, collegiate, or professional event, \u003cem\u003eBeyond the Scoreboard\u003c\/em\u003e equips you with the essential tools and strategies for elevating your events into unforgettable experiences that build fan excitement, drive engagement, and create lasting memories for everyone involved.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9.69 x 6.82 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 09, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488555233587,"sku":"9798891385979","price":44.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Ad4sxIKHrK9798891385979.webp?v=1759881252","url":"https:\/\/www.vysn.com\/en-ca\/products\/beyond-the-scoreboard-the-ultimate-guide-to-sports-event-presentation-hardcover","provider":"VYSN","version":"1.0","type":"link"}