{"product_id":"behavioral-economics-for-dummies-paperback","title":"Behavioral Economics for Dummies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMorris Altman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA guide to the study of how and why you \u003ci\u003ereally\u003c\/i\u003e make financial decisions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e \u003cp\u003eBased on psychology and rooted in real-world examples, \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e \u003cli\u003eThe author is a professor of behavioral and institutional economics at Victoria University\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e is important for just about anyone who has a bank account and is interested in why--and when--they spend money.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eThe guide to understanding why people really make economic and financial decisions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to financial and purchasing choices. This friendly guide explores how socialand psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision making and financial choices. Based on psychology and sociology and rooted in real-world examples, \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003e\u003cb\u003eMake realistic assumptions for economic analysis\u003c\/b\u003e -- investigate the assumptions conventional economics makes, and discover how behavioral economists introduce social, psychological, and cultural considerations\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cb\u003eExplore the relationship between the brain and economics\u003c\/b\u003e -- understand how human behavior and surroundings affect economic phenomena\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cb\u003eExamine the role of free choice in economic decision making\u003c\/b\u003e -- review the conditions that are necessary in order for people to make choices that reflect their true preferences, given the constraints they face\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003e\u003cb\u003eGet happy\u003c\/b\u003e -- recognize that factors other than wealth and money are critically important to a person's happiness, as defined by behavioral economics\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLearn to: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUnderstand how social and psychological factors affect our economic and financial decisions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGrasp how governments and experts influence our choices\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAvoid making impulsive and uninformed decisions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAppreciate why ethics are important to our choices\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe many subtle factors that contribute to our financial and purchasing choices\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhy people really make financial decisions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eReal-world examples of how behavioral economics affects our lives\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat social and psychological factors affect our decision making\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to use behavioral economics to be happier\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhy government policies affect the economy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHelpful consumer tips\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGo to \u003cb\u003eDummies.com\u003c\/b\u003e for videos, step-by-step examples, how-to articles, or to shop!\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMorris Altman\u003c\/b\u003e, PhD, is a professor of behavioral economics at Victoria University of Wellington in New Zealand and a professor of economics at the University of Saskatchewan in Canada. He is on the board of the Society for the Advancement of Behavioral Economics and is a former president of that organization. He also edited the \u003ci\u003eHandbook of Contemporary Behavioral Economics\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 9.18 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 28, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478772150579,"sku":"9781118085035","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/d3duTmN2MVBFTURzekdvZjVBRW5ydz09.webp?v=1759658361","url":"https:\/\/www.vysn.com\/en-ca\/products\/behavioral-economics-for-dummies-paperback","provider":"VYSN","version":"1.0","type":"link"}