{"product_id":"authentic-marketing-combining-human-thinking-and-creativity-with-technology-to-inspire-audiences-paperback","title":"Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eVisha Kudhail\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by industry leader \u003cb\u003eVisha Kudhail\u003c\/b\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply audience-first principles to develop creative ideas grounded in real human insight\u003cbr\u003e- Implement data-driven strategies that support authenticity rather than replace it\u003cbr\u003e- Develop frameworks for balancing automation with the emotional intelligence marketing requires\u003cbr\u003e- Optimize campaigns by identifying meaningful audience motivations and behaviours\u003cbr\u003e- Use real-world examples to strengthen credibility and apply best practices across industries \u003cp\u003e\u003c\/p\u003eWith its balance of strategy, practical guidance and modern industry insight, \u003cb\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eVisha Kudhail\u003c\/b\u003e is an award-winning global marketing leader, based in London, UK, whose career spans roles at Square, Pinterest, Google, YouTube and Thinkbox. She specializes in turning marketing strategy into measurable business outcomes. In 2022, she received the award for Best Leader in Marketing at the Global Women in Marketing Awards. Kudhail co-founded the FUTURES Network for women in the UK, launched the EMEA chapter of Women at Pinterest and served as Pinterest's Global Executive Sponsor. She chairs the DMA Media Council and created Behind the Face of Success podcast.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 30, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53849101041971,"sku":"9781398625846","price":66.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/yhTvu3pPZD9781398625846.webp?v=1786568027","url":"https:\/\/www.vysn.com\/en-ca\/products\/authentic-marketing-combining-human-thinking-and-creativity-with-technology-to-inspire-audiences-paperback","provider":"VYSN","version":"1.0","type":"link"}