{"product_id":"attractive-thinking-the-five-questions-that-drive-successful-brand-strategy-and-how-to-answer-them-paperback-1","title":"Attractive Thinking: The five questions that drive successful brand strategy and how to answer them - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChris Radford\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eForget everything you've been told about maximizing Lifetime Customer Value.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTo take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones.\u003c\/p\u003e\u003cp\u003e In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. \u003ci\u003eAttractive Thinking\u003c\/i\u003e sets out a ground-breaking methodology, developed during 30 years' experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that.\u003c\/p\u003e\u003cp\u003e Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eAttractive Thinking\u003c\/i\u003e is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482241888563,"sku":"9781788601030","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/icScHcY3gu9781788601030.webp?v=1783681413","url":"https:\/\/www.vysn.com\/en-ca\/products\/attractive-thinking-the-five-questions-that-drive-successful-brand-strategy-and-how-to-answer-them-paperback-1","provider":"VYSN","version":"1.0","type":"link"}