{"product_id":"apples-to-apples-how-to-stand-out-from-your-competition-paperback","title":"Apples to Apples: How to Stand Out from Your Competition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan Paulson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eApples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53193156788531,"sku":"9780999053812","price":33.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/566aclCBEs9780999053812.webp?v=1775109282","url":"https:\/\/www.vysn.com\/en-ca\/products\/apples-to-apples-how-to-stand-out-from-your-competition-paperback","provider":"VYSN","version":"1.0","type":"link"}