BooksCloudSKU: 9781793645739
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Hardcover
$177.10
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$177.10
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Hardcover
$177.10
/
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Hardcover
$177.10
/
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by Trevor A. Smith (Author), Kenroy C. Wedderburn (Author)
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Author Biography
Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.
Number of Pages: 166
Dimensions: 0.44 x 9 x 6 IN
Illustrated: Yes
Publication Date: November 03, 2021
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