The Artist Entrepreneur: Finding Success in a New Arts Economy - Paperback
The Artist Entrepreneur: Finding Success in a New Arts Economy - Paperback
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by Ronald C. McCurdy (Author), Richard E. Goodstein (Author), Eric J. Lapin (Author)
Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to build their own careers in the twenty-first-century arts landscape. The book demystifies essential business skills from self-promotion, branding, touring, and intellectual property to contracts, revenue sources, and bookkeeping.
Author Biography
Ronald C. McCurdy is professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002-2008). Richard E. Goodstein is professor of music at Clemson University and dean emeritus of the College of Architecture, Arts and Humanities. Eric J. Lapin is director of artistic initiatives for the Brooks Center for the Performing Arts and senior lecturer of music in the Department of Performing Arts at Clemson University.
